News

News 

The Eichbaum Brand stands as firm as an oak tree! The 2022 relaunch of the house brands combines modern freshness and long-standing tradition

More elegant, but still distinctive: With fine creative elements, Eichbaum Brewery has given its international packaging a modern and stylish new design. The visual relaunch accomplishes exactly what the brand itself has already mastered perfectly: a tasteful balance between the traditional and the modern. Read more

German Design Award: Eichbaum once again impresses the international jury

You drink with your eyes first: The Eichbaum private brewery is not only raising the bar with innovative beer specialties. The brewing artists from Mannheim are also among the top players when it comes to product design. The most recent testimony to this is the awarding of the German Design Award 2022 in the "Special Mention" category to the out-of-the-ordinary "beeraclez" and "Troll Brew" brand concepts. With this award, the international jury recognizes product designs that stand out and are still relevant to the respective target groups. Read more

Festive special edition: The 900ml can for your promotional sales

It’s imposing, nicely shaped and is magically turning heads: In this festive edition 900ml can the Eichbaum beer is not only a delight for the taste buds but also a sight for sore eyes! The attractive design brings Oktoberfest feeling to retail stores, but also puts every beer and every brand in the spotlight as an eye-catcher, even without a typically Bavarian look. Read more 

Duff Beer: The Classic in a versatile variety for a wide range of occasions

The Eichbaum private brewery continues to expand its network of partners: On March 1st, 2022, the brewery based in Mannheim, Germany, added the iconic beer specialty "Duff" to its international distribution network and in addition to bringing the iconic red can to the market, Eichbaum is planning to launch numerous exciting, theme-based campaigns with this brand in the future. Read more